Evanđeoski teološki fakultet,
Applying management and marketing methods in Christian religious communities, in circumstances of social and economic transition, is one of the most important conditions of their operation, maintenance and growth. Aimed at the society and its ongoing transformation, churches hold important social functions, often insufficiently aware of its importance and range. Social and nonprofit marketing became a great challenge for churches, to which adequate theological and pastoral response hasn't been provided. This paper proposes a model of applying social marketing in the Christian religious communities, taking into account special religious, that is, the church environment.